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B2B Paid Ads + Content Marketing

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Your content isn’t specific enough.

👉My Chipotle order is brown rice, black beans, double black beans, no meat, veggies, mild, medium, spicy. That’s it. Extremely specific.

Now, I already know some of y’all are reading this thinking that order is absolutely unhinged. But somebody else just read it and thought: “Wait… that’s literally my order.” 👯‍♀️

That’s the point.

The businesses winning on social right now are not trying to talk to everybody. They’re describing people, problems, desires, frustrations, habits, and experiences so specifically that the right people instantly feel seen. 👀 (clock it)

But most content from business owners sounds like this:
“I offer coaching.”
“I do social media marketing.”
“I sell skincare.”
“I help businesses grow.”

Okay… but what does that actually mean???

You help helpers helping to help helpers help??? 💀💀

What specific problem are you solving? What frustration keeps your customer up at night? What situation are they actively trying to get out of? What result are they secretly hoping for?

Because people do not buy products. They buy solutions to very specific problems. 💡

And if you want to get clearer on what those problems actually are, stop guessing and go talk to previous customers and clients. Seriously.

Ask them:
• Why did you originally reach out to me?
• What were you struggling with before?
• What made you finally decide to buy?
• What almost stopped you from buying?
• What result mattered most to you?

Your audience will tell you exactly what your marketing should say. Their language is usually better than your branding language.

The gold is already there. You just have to listen closely enough to hear it.

Want to learn more about this? Dm me.

Please abeg, stop sweating the stuff that just doesn’t move the needle.

Really fun influencer day with 📸 @taylorgourmet and @foodwithodak

#influencermarketing #socialmediamarketing

Hello, my name is Gabriella. I’ve been in the marketing industry for 8+ years and I help value driven and growth minded businesses turn social media into bookings, clients, and real revenue.

Some things I’ve done:
- Increased Client Sales by 20%
- Generated revenue with 185% ROAS
- Grown Social Media audiences by 10x
- Maintained 5%+ CTR on Campaigns

Let’s work together. Shoot me an email at Ellavatedmedia@gmail.com and let’s raise the vibrations, together.

Reddit may be the last place to have human to human conversations in a highly unfiltered way on the internet. Now is the time to jump into those comments as an expert and answer questions to drive people to your own socials or business.

#marketing #socialmediamarketing

There will be days where you ask yourself, “is this really necessary?” And the answer will always be yes. Go the extra mile, put in the extra work, hire the food stylist (cause believe me, you’ll need one.) social is no longer a one man band—it takes a village and the more people with professional skills that you can add to your village, the better.

All in all, such a fun time with @taylorgourmet and @damonbowephoto.

#marketing #socialmediamarketing

Im annoyed. Ive seen the same message from @garyvee for 1yr+ now: social media is dead. The message itself I agree with, but he’s literally said this at least once a day on every platform for the last year. After the first 1000 times seeing it, I’d shout “We get it!” But recently, something sneaky happened. I started repeating. In my meetings, in conversations with colleagues. And every time I did, I thought of Gary V. And that’s the point of marketing. You want people to not only get it, but repeat it. And to think of you when they do—whether it was an original idea or not. Here are some other perfect examples:

Just do it
I’m loving it
The Happiest Place on Earth

Get it?

#marketing #socialmedia #socialmediamarketing

Especially if you’re a service based business. Document everything.

So excited to get started with @breadbitebakery. They make all of their breads by hand every morning. The ingredients are fresh and bagelwiches unmatched in the city 🙌🙌

Was a pleasure to have Andrew Lightman, managing editor of @hillrag @eastoftheriverlocal and @midcitydcnews come out to capture the beautiful story of the Tesfa family and their new restaurant @dashenethiopiandc

Looking forward to reading the article soon!

Third and final part of “what to post as…”

Today we’re talking about consultants and coaches. Since you don’t have a “product” that you can show, you want to lean into what you do have: expertise, knowledge.

People are afraid that AI will replace all that hard work you did but between a robot and a human, we’re still picking humans by the landslide.

So give us instructions, help us learn how to advance in life, show us your expertise to build trust, and when it comes time to buy, we’re going to think of you.

#marketing #businessgrowth #socialmediamarketing #businessowner #marketing101

Some of yall aren’t doing the second one at all and I don’t understand why. The world is video forward right now and you need to be on top of that.

#marketing #branding #socialmediamarketing #businessgrowth

I see this mistake so often on social media channels. If you are a service provider, don’t just show us the after. People buy the transformation, not just the results. They want to know the before.

This feels like common sense to me but if I see one more page that is full of “after pictures” or “results” and no before, I’m gonna make this a series.

And to the people who only give us the before, you’re just cruel.

#serviceprovider #socialmediamarketing #marketing #businessowner

Your story should act as a community builder. Engage with the people who are your biggest fans.

#marketing #socialmediamarketing #businessgrowth

You are exactly what someone is looking for. Tell your story so they can find you. Grow out loud.

Frame formula: Here’s how I would approach [something people want to learn/know] as a [your profession] for [years in the field]

As a [profession] for [years in the field], here’s how I would approach [thing they want to know]

Example: Here’s how I would increase my flexibility as a physical therapist for 10 years.

Example #2: As a financial advisor for 15 years, here’s how I’d save my first $1000.

This formula simultaneously communicates your expertise and solves a problem for your viewer.

If you’re a highly skilled expert, you don’t to just post dances and silly videos. (Although there is a time and place for that.) You want to build trust and you do that by sharing your expert knowledge and opinions.

#marketing #branding #socialmediamarketing #businessgrowth

We’re back talking about the KERT framework, which helps service providers, consultants, and business owners understand where they are in their branding and visibility. After Knowledge Builder comes Emerging Expert.

The chief goal of an emerging expert is to prove oneself. Now is the time to collect the testimonials from all of the people you’ve helped and refine your process.

Your friends and your family will see your stuff. They will also probably clown you behind your back. But if you can survive all of that, there truly is magic on the other side.

I’ve created numerous high performing videos. Routinely garnering tens of thousands and millions of views for my clients. And the process is the same every time. There’s no need to throw spaghetti at the wall because i guarantee there’s someone in your industry online already. So here’s what you’re gonna do:

👀1. Stock the mess out of them. Look at every platform they’re on. And take note of the top 5 highest performing videos.

✍️2. Copy them. (Please not word for word, but you get it.) The only thing you need to change is highlighting your product instead of theres.

♻️3. Rinse and repeat. You need to test different variations to see what your audience resonates with most. But if it went viral for your competition, there’s a high probability that it will go viral for you.

Cheers🥂

I don’t think you understand—the internet is being flooded with real and fake people (fake in the sense of AI and humans who don’t know how to be authentic to themselves).

Which means there’s now a premium on real people. Now is the time to lean into who you are. Now is the time to double down on your quirks, on your oddities, on your weird interests because that is the biggest differentiating factor and different makes the most powerful brands.

You got this baby 💪

#branding #marketing #businessgrowth

Three steps to make a viral video for yourself if you’re a business owner or for your clients if you’re in the social media world.

1. Research. This is the most important step. There’s enough content out there that’s already succeeding that you don’t need to come up with your own. You just have to make it your own when it comes to remaking the content.

2. Post the exact same content with a very minor tweaks. It’s hard to see what’s working if you’re always posting randomly.

3. Keep going! You really just have to keep making minor adjustments and re-studying the content that works as you wait until lightning strikes. But believe me, it only needs to strike once, so be ready for when it does.

#socialmediamarketing #brandmarketing #businessgrowth

If you want higher quality videos just using your phone camera then you’ll want to go to settings>camera> recording>4k at 24fps. This will give your videos a more cinematic feel. If you also get a nice mic and use consistently good lighting, that’ll immediately improve your content.

Alrighty, cheers.

#filmproduction #branding #marketing #socialmediahacks

These quick “just hopped on the camera cause I need to tell you something” vids are great but not sustaining for a page. Think of your social media platforms like a tv channel—you need regular scheduled programming that people want to stay in order to binge.

Short form content might bring them, but long form, high quality consistent content will keep them.

I don’t make the rules, I just follow them 💅��🏾

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@gabriella.ellavatedmedia

Grow Your Community, Ellavate Your Vision

Hello there, I'm Gabriella. I help B2B founders and executives lower CACs, attract higher-quality leads, and shorten sales cycles through strategic content and paid ads — without relying on virality.

Most companies are running ads, but when potential buyers click through to their socials or website, the messaging lacks clarity, trust, and positioning.

That disconnect increases CACs, weakens lead quality, and slows down conversions.

I help brands and businesses solve that by turning their content into a front-facing VSL: content that speaks directly to buyer pain points, answers objections before the sales call, and builds authority long before someone books.

My process combines:
— Founder-led storytelling
— Conversion-focused organic content
— Audience research pulled directly from client conversations
— Paid ads layered on top of proven messaging

The goal isn’t vanity metrics.

It’s creating a content ecosystem that makes buying from your business feel obvious.

Some results I’m proud of:
— Increased client sales by 20%
— 10x’d social media followings
— Generated 10M+ views in 2 months
— Maintained 145% ROAS with peaks of 190%
— Built campaigns with 10% CTRs

Virality doesn’t convert. Clarity does.

Start Now

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Our Story

Gabriella, founder and CEO of Ellavated Media, has been in the world of growth, performance, and social media marketing for over 8 years. In 2024, she realized the gap of the paid marketing world to the organic media world for many established business owners. She started Ellavated Media to help businesses and industry experts bridge that gap. Her mission is to amplify the messages of leaders, businesses and organizations that provide high value content and expertise, and want to grow their reach and revenue.

Ellavated Media

Ellavated Media

B2B Paid Ads + Content Marketing

Follow us on Instagram

Grow Your Community, Ellavate Your Vision

Latest Insights

Understanding Your Audience: A Key to Better Engagement

The Three Pillars of Effective Marketing: Storytelling, Audience Research, and Creativity

Why Only Posting Your Product Isn't a Social Media Strategy

Services

Meet An Expert

Our Story

Ellavated Media

Branding + Strategic Marketing

Ellavated Media © 2024

Ellavated Media

Ellavated Media

B2B Paid Ads + Content Marketing

​

Follow us on Instagram

Grow Your Community, Ellavate Your Vision

Latest Insights

Understanding Your Audience: A Key to Better Engagement

The Three Pillars of Effective Marketing: Storytelling, Audience Research, and Creativity

Why Only Posting Your Product Isn't a Social Media Strategy

Services

Meet An Expert

Our Story

Ellavated Media

Branding + Strategic Marketing

Ellavated Media © 2024