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There will be days where you ask yourself, “is this really necessary?” And the answer will always be yes. Go the extra mile, put in the extra work, hire the food stylist (cause believe me, you’ll need one.) social is no longer a one man band—it takes a village and the more people with professional skills that you can add to your village, the better.

All in all, such a fun time with @taylorgourmet and @damonbowephoto.

#marketing #socialmediamarketing

Im annoyed. Ive seen the same message from @garyvee for 1yr+ now: social media is dead. The message itself I agree with, but he’s literally said this at least once a day on every platform for the last year. After the first 1000 times seeing it, I’d shout “We get it!” But recently, something sneaky happened. I started repeating. In my meetings, in conversations with colleagues. And every time I did, I thought of Gary V. And that’s the point of marketing. You want people to not only get it, but repeat it. And to think of you when they do—whether it was an original idea or not. Here are some other perfect examples:

Just do it
I’m loving it
The Happiest Place on Earth

Get it?

#marketing #socialmedia #socialmediamarketing

Especially if you’re a service based business. Document everything.

So excited to get started with @breadbitebakery. They make all of their breads by hand every morning. The ingredients are fresh and bagelwiches unmatched in the city 🙌🙌

Was a pleasure to have Andrew Lightman, managing editor of @hillrag @eastoftheriverlocal and @midcitydcnews come out to capture the beautiful story of the Tesfa family and their new restaurant @dashenethiopiandc

Looking forward to reading the article soon!

Third and final part of “what to post as…”

Today we’re talking about consultants and coaches. Since you don’t have a “product” that you can show, you want to lean into what you do have: expertise, knowledge.

People are afraid that AI will replace all that hard work you did but between a robot and a human, we’re still picking humans by the landslide.

So give us instructions, help us learn how to advance in life, show us your expertise to build trust, and when it comes time to buy, we’re going to think of you.

#marketing #businessgrowth #socialmediamarketing #businessowner #marketing101

Some of yall aren’t doing the second one at all and I don’t understand why. The world is video forward right now and you need to be on top of that.

#marketing #branding #socialmediamarketing #businessgrowth

I see this mistake so often on social media channels. If you are a service provider, don’t just show us the after. People buy the transformation, not just the results. They want to know the before.

This feels like common sense to me but if I see one more page that is full of “after pictures” or “results” and no before, I’m gonna make this a series.

And to the people who only give us the before, you’re just cruel.

#serviceprovider #socialmediamarketing #marketing #businessowner

Your story should act as a community builder. Engage with the people who are your biggest fans.

#marketing #socialmediamarketing #businessgrowth

You are exactly what someone is looking for. Tell your story so they can find you. Grow out loud.

Frame formula: Here’s how I would approach [something people want to learn/know] as a [your profession] for [years in the field]

As a [profession] for [years in the field], here’s how I would approach [thing they want to know]

Example: Here’s how I would increase my flexibility as a physical therapist for 10 years.

Example #2: As a financial advisor for 15 years, here’s how I’d save my first $1000.

This formula simultaneously communicates your expertise and solves a problem for your viewer.

If you’re a highly skilled expert, you don’t to just post dances and silly videos. (Although there is a time and place for that.) You want to build trust and you do that by sharing your expert knowledge and opinions.

#marketing #branding #socialmediamarketing #businessgrowth

We’re back talking about the KERT framework, which helps service providers, consultants, and business owners understand where they are in their branding and visibility. After Knowledge Builder comes Emerging Expert.

The chief goal of an emerging expert is to prove oneself. Now is the time to collect the testimonials from all of the people you’ve helped and refine your process.

Your friends and your family will see your stuff. They will also probably clown you behind your back. But if you can survive all of that, there truly is magic on the other side.

I’ve created numerous high performing videos. Routinely garnering tens of thousands and millions of views for my clients. And the process is the same every time. There’s no need to throw spaghetti at the wall because i guarantee there’s someone in your industry online already. So here’s what you’re gonna do:

👀1. Stock the mess out of them. Look at every platform they’re on. And take note of the top 5 highest performing videos.

✍️2. Copy them. (Please not word for word, but you get it.) The only thing you need to change is highlighting your product instead of theres.

♻️3. Rinse and repeat. You need to test different variations to see what your audience resonates with most. But if it went viral for your competition, there’s a high probability that it will go viral for you.

Cheers🥂

I don’t think you understand—the internet is being flooded with real and fake people (fake in the sense of AI and humans who don’t know how to be authentic to themselves).

Which means there’s now a premium on real people. Now is the time to lean into who you are. Now is the time to double down on your quirks, on your oddities, on your weird interests because that is the biggest differentiating factor and different makes the most powerful brands.

You got this baby 💪

#branding #marketing #businessgrowth

Three steps to make a viral video for yourself if you’re a business owner or for your clients if you’re in the social media world.

1. Research. This is the most important step. There’s enough content out there that’s already succeeding that you don’t need to come up with your own. You just have to make it your own when it comes to remaking the content.

2. Post the exact same content with a very minor tweaks. It’s hard to see what’s working if you’re always posting randomly.

3. Keep going! You really just have to keep making minor adjustments and re-studying the content that works as you wait until lightning strikes. But believe me, it only needs to strike once, so be ready for when it does.

#socialmediamarketing #brandmarketing #businessgrowth

If you want higher quality videos just using your phone camera then you’ll want to go to settings>camera> recording>4k at 24fps. This will give your videos a more cinematic feel. If you also get a nice mic and use consistently good lighting, that’ll immediately improve your content.

Alrighty, cheers.

#filmproduction #branding #marketing #socialmediahacks

These quick “just hopped on the camera cause I need to tell you something” vids are great but not sustaining for a page. Think of your social media platforms like a tv channel—you need regular scheduled programming that people want to stay in order to binge.

Short form content might bring them, but long form, high quality consistent content will keep them.

I don’t make the rules, I just follow them ��💅🏾

Being an expert or highly experienced doesn’t necessarily mean people view you as someone with authority. There are four stages before becoming a thought leader and I developed the KERT method to help people understand what stage they’re in and how to show up publicly at each phase in their thought leadership journey.

If you want to find out where you are, comment ‘Quiz’ and I’ll send the it to you so you can find out. You can also find the link in my bio.

This is very ironic post seeing my current follower count but, personally, no matter how good the content is, if there’s less than 1k followers and the person is claiming to be an expert, I’m SUPER DUPER skeptical 🧐🤨 .

A few exceptions: I personally know them, they show credentials in other ways (books, press, other followings, etc.), they have over 100+ posts with high value content.

But even then I’m still a little skeptical. Make it easier for people to follow you by building credibility with your follower count. It’s not everything but it’s something.

No more microphones!!!! 🎙️ let’s get journals folks📓

You shouldn’t stop posting in response to confusion. Realistically, more things go wrong when we all stop in response to dramatic change, so to come to a complete halt in our own pursuits and missions would cause more harm than good. However, we don’t want to be so out of touch with the world that we don’t acknowledge the disruption for other people.

#businessgrowth #entreupreneur #branding #marketing #socialmedia #socialmediatips #contentstrategy #branding #brandstrategy

I am currently being directly affected by the executive orders in the highest office of our country. Fortunately, the people around me are responding in a responsible way to help give clarity and direction as it pertains to me and our teams. Have there been guarantees? No. Are we certain of the future? Not at all. But at the very least there’s conversation and acknowledgement.

#businessgrowth #entreupreneur #branding #marketing #socialmedia #socialmediatips #contentstrategy #branding #brandstrategy

How can you zog? Marketing is about storytelling and the best stories are the ones that are most unexpected. How can you produce your story in a new and unexpected way?

#marketing101 #socialmediamarketing #businessgrowth #businessowner #ellavatedmedia

Think of a blog as your own social media site. People can view, follow, and quote from there. To garner more engagement, consistently post exclusive media to that blog. Also, if social media ever disappears, you have a place where all your words already exist.

With regular posts, repurpose the content as tweets, or posts on LinkedIn and/or threads. All that blog content is drafts for all your social media content.

Finally, stand for something. You can’t just repeat good ideas. If you’re claiming to be an expert, you have to show people why. Go to the pages of other people in your field and either endorse or disagree to show where you differ from the competition.

Dm us directly to learn more about how we can position you as an expert online.

#marketing #marketingdigital #digitalmarketing101 #businessowner #businesswoman #businesscoach #marketingcoach #growthmindset #salestips

If you share everything on your story that you share on your feed, people will stop clicking your story. Instead of giving it all away, save some exclusive content for your stories. This will help people get in the habit of clicking and expecting new and engaging content.

Expert tip: When you want to release news, preview it on your stories first. Then when you put it on your feed say “stories saw this first.” This will get more people clicking and activating more of your followers.

Direct message us to learn more about how to position yourself as an expert online.

#businessowner #businesslife #marketingdigital #marketingtips #growoninstagram #growbusiness #growthmindset

Not all Gen Z know how to grow social media audiences or leverage marketing to further business goals. Social media is simply an effective channel for marketing so the most effective marketers are ones that know how to communicate through various channels, including Facebook, Instagram, LinkedIn, etc.

Knowing the latest trend on TikTok and keeping up with brat summer on Instagram is great for a moment but a random gen z hire without the strategy and knowledge of general marketing is not going to be helpful for long term success.

So invest instead in an experienced marketer and/or consider a consulting company (like us 😉) to plan your strategy and develop your business growth through effective marketing.

#marketing101 #marketing #marketing101 #socialmediamarketing #growfollowers #instagrowth #marketingforbeginners #marketingforsmb #businessmarketing

It’s not very demure, not very mindful to not be on TikTok.

If you’re a marketer, especially a millennial marketer, you need to hang out on TikTok for at least 10min a day. Everyday.

All of these viral trends are starting on TikTok. TT is the king of short form content. Insta and YouTube are trying to catch up. However, the culture of TikTok is why things like the “demure” trend are going viral. There’s a casualness, a frankness, a realness that is championed on TikTok. People talking about work culture in their car is the content that performs best. And because that content is easy to produce, there’s a high quantity of these videos. Meaning, the probability of one of those videos going viral is very high. But that’s another explanation for another day.

What you need to know now is that, in order to win at marketing, you need to be at the origin of these trends, so you can understand how to use them, and when. TikTok pushes viral videos to the top of most for you pages so it doesn’t take much scrolling to understand the jist of a trend. Make sure to engage with high performing videos so that TikTok keeps sending them to you and you start understanding what might go viral.

Final note: The demure trend has maybe a good week left so hop on it now!

#marketing #marketing101 #socialmediamarketing #growfollowers #instagrowth #marketingforbeginners #marketingforsmb

Are you eating my chipotle bowl?? lol

With marketing, even though it feels limiting, it’s a lot more effective to talk to one person and get hyper specific on solving that one persons problem. When you do this and do it well, you become the go to guy for that specialty, which means you can essentially set your own rates. Less competition and more detailed service for your audience.

Follow for more tips, and feel free to ask me any questions.

#marketing #martingtips #marketingforbeginners #marketing101 #businessgrowth #socialmediamarketing

Marketing is all about good #storytelling and that goes for social media marketing as well. People want to buy into something bigger than a product or service, they want to buy into a journey. Whether that journey is for themselves or the journey of the creator of that business. So, when structuring posts, think about where your business is in regard to the whole story. Are you at the beginning, middle, or end? And how can you show that narrative through the posts?

Follow for more tips for social media marketing for small to medium businesses.

#socialmediamarketing #smallbusinessmarketing #marketing101 #digitalmarketingagency #digitalmarketing #smallbusiness #solopreneur #creativepreneur #marketer #marketingoninstagram #marketingforbeginners #smb #dcsmallbusiness #dcbusiness

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Grow Your Community, Elevate Your Vision

At Ellavated Media we are dedicated to helping your brand stand out in a crowded marketplace. Our team of experts combines the latest technology with our years of experience to create a unique strategy tailored to your specific needs. Founded in Washington, DC, we strive to help businesses succeed through compelling narratives and brand development. Let us help you take your brand to the next level.

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Gabriella, founder and CEO of Ellavated Media, has been in the world of brand, product performance, and social media marketing for over 7 years. In 2024, she realized the gap of marketing for many established business owners. As a DC native, she started Ellavated Media to help industry experts reach younger audiences and help manage their digital communities while growing their consumer base. Her mission is to amplify the messages of organizations that provide high value content and expertise, and want to extend their community.

Ellavated Media

Ellavated Media

Branding + Strategic Marketing

Follow us on Instagram

Grow Your Community, Elevate Your Vision

Latest Insights

Understanding Your Audience: A Key to Better Engagement

The Three Pillars of Effective Marketing: Storytelling, Audience Research, and Creativity

Why Only Posting Your Product Isn't a Social Media Strategy

Services

Meet An Expert

Our Story

Ellavated Media

Branding + Strategic Marketing

Ellavated Media © 2024

Ellavated Media

Ellavated Media

Branding + Strategic Marketing

​

Follow us on Instagram

Grow Your Community, Elevate Your Vision

Latest Insights

Understanding Your Audience: A Key to Better Engagement

The Three Pillars of Effective Marketing: Storytelling, Audience Research, and Creativity

Why Only Posting Your Product Isn't a Social Media Strategy

Services

Meet An Expert

Our Story

Ellavated Media

Branding + Strategic Marketing

Ellavated Media © 2024